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BRIGHT Tourism

About BRIGHT

Bright is a town in Victoria, Australia and stands 304 metres above Sea Level. Bright has a population of 2111 (2006 census). It is in the Alpine Shire local government area.

The town was first known as Morse's Creek after F.H. Morse but in 1861 it was renamed in honour of the British orator and politician John Bright.

During the Victorian gold rush there was a rush to the nearby Buckland River. As the gold deposits gradually diminished, Chinese miners arrived in the area to sift the abandoned claims. Tensions over Chinese success from Anglo-Irish miners caused the violent 'Buckland Riot' in 1857, resulting in deaths of Chinese miners and the fleeing of 2,000 Chinese. The riot was eventually quelled by the Beechworth police under the command of Robert O'Hara Burke from 80 kilometres away.

Bright has a rich cultural heritage and many locations within the town along with street names can be traced to present day residents. The Bright Historical Society has extensive records of the region's past.


The main industry of the town at the beginning of the 21st century is tourism, with much focus on the autumnal colours of the European trees planted in the area. A major cultural event is the Bright Autumn Festival. Due to the number of Paragliding and Hang Glider launch sites close to Bright, the town has been a centre of activity for Paragliding festivals and competitions.

Bright is a major gateway to majestic Alpine scenery and has a variety of native birds and animals. Morse's Creek and the Ovens River have adjoining tracks which are ideal for short or long walks.

Bright is also a popular family destination over summer and the population swells, particularly after Christmas. During the summer months Bright enjoys consistently warm, sunny days with comfortable overnight temperatures.

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